Pringles
Promotional campaign for the Russian Football Championship
Before the Russian Football Championship Pringles released 4 collectible cans with the emblems of the leading football clubs. We focused on engaging social media users in an interactive way - launched a quiz in the VK page that united football and Pringles. The new Pringles cans became the main characters of the communication.
Launch of the #TakePassPringles flashmob and a quiz on the Pringles VK page.
Development of a visual concept and illustrations design.
Engagement of bloggers into the activation - creative mailing of boxes with limited Pringles cans.
Development of a visual concept and illustrations design.
Engagement of bloggers into the activation - creative mailing of boxes with limited Pringles cans.
Results
12 000 contest participants.
100 mln contacts – campaign reach.
Over 50 publications in media and blogger accounts.
100 mln contacts – campaign reach.
Over 50 publications in media and blogger accounts.
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Contact us:
Contact us:
19 Nauchniy Proezd
117246 Moscow, Russia
117246 Moscow, Russia