Our task was to tell about Silk Way Rally as a project that goes beyond a major sporting event. We developed the concept of an image project in the format of an open-air photo exhibition - in the center of Moscow on Tverskoy Boulevard, in order to demonstrate the beauty and spectacularity of the rally-raid and draw attention to the brand's cultural initiatives.
Organization of the exposition with the best Silk Way Rally photos.
Exhibition opening event with the participation of the creative director of the rally Denis Simachev, racers, media and bloggers.
Development of the event visual concept and creative materials.